thoughtful design starts with understanding your story.
Hi, I'm Liz, the designer behind Mindful Design by Liz, a boutique branding and Showit website design studio based in Massachusetts. I partner with hospitality and service-based businesses to create strategic brands and thoughtfully designed websites that reflect the experience they provide. Whether you're a boutique hotel, café, wellness brand, or service provider, I believe your website should do more than look beautiful, it should build trust, tell your story, and inspire visitors to take the next step.
Every project begins with intention. By blending thoughtful strategy, refined design, and a seamless user experience, I create websites that feel as welcoming and memorable as the businesses behind them. My goal is to design an online presence that not only captures your brand beautifully but also works hard for your business—helping you attract your ideal clients, increase inquiries, and grow with confidence.
The Nantucket Dog Nanny is a premium pet care brand that needed a custom Showit website and brand identity to build trust with local dog owners. Inspired by Nantucket’s coastal charm, the visual identity balances warmth and professionalism, creating a welcoming online presence that helps clients feel confident leaving their dogs in trusted hands. Explore the branding below to see how the identity was developed.
Elevated Cleaning is a commercial cleaning company that needed a professional brand and custom website to establish trust from the ground up. The project included brand development, logo refinement, and a strategic online presence designed to position the company as a reliable partner for businesses across Boston and the South Shore. Explore the branding below to see how the identity came together.
A complete brand and website experience designed to create a cohesive visual identity and a strategic online presence that grows with your business.
A fully custom Showit website thoughtfully designed around your established brand, business goals, and customer journey to create an online experience that's uniquely yours.
A streamlined Showit website experience built using my signature framework, combining efficiency with intentional design for businesses ready to launch beautifully.
Perfect for businesses with an established brand looking for a strategic website on a faster timeline.
Perfect for businesses with an established brand that are ready for a completely custom website.
Perfect for businesses starting from scratch or ready for a complete transformation.
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Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.