Hi, I'm Liz, the designer behind Mindful Design by Liz, a boutique branding and Showit website design studio based in Massachusetts. I partner with hospitality and service-based businesses to create strategic brands and thoughtfully designed websites that reflect the experience they provide. Whether you're a boutique hotel, café, wellness brand, or service provider, I believe your website should do more than look beautiful, it should build trust, tell your story, and inspire visitors to take the next step.
Every project begins with intention. By blending thoughtful strategy, refined design, and a seamless user experience, I create websites that feel as welcoming and memorable as the businesses behind them. My goal is to design an online presence that not only captures your brand beautifully but also works hard for your business—helping you attract your ideal clients, increase inquiries, and grow with confidence.
thoughtful design starts with understanding your story.
the Designer
Meet Liz
— Kali Kouts
Elevated Cleaning
Boston, MA
THE full pour + Branding
Industry
commercial cleaning
Services
Brand Identity
Showit Website
Timeline
1 Week
Style Notes
proffesional • Trustworthy
"She really took the time to listen to exactly what we wanted and understood our vision from the beginning."
★★★★★
Elevated Cleaning is a commercial cleaning company that needed a professional brand and custom website to establish trust from the ground up. The project included brand development, logo refinement, and a strategic online presence designed to position the company as a reliable partner for businesses across Boston and the South Shore. Explore the branding below to see how the identity came together.
Elevated Cleaning
brand identity + website
THE full pour + branding
Industry
Boutique Pet Care
Services
Brand Identity
Showit Website
Timeline
1 Week
Style Notes
Warm • Coastal • Trustworthy
— Eliza Martinez
The Nantucket Dog Nanny
Nantucket, MA
"My bookings have increased and I was even able to increase my prices now that my website reflects the professionalism I offer..."
★★★★★
The nantucket Dog nanny brand identity
the nantucket dog nanny
brand identity + website
The Nantucket Dog Nanny is a premium pet care brand that needed a custom Showit website and brand identity to build trust with local dog owners. Inspired by Nantucket’s coastal charm, the visual identity balances warmth and professionalism, creating a welcoming online presence that helps clients feel confident leaving their dogs in trusted hands. Explore the branding below to see how the identity was developed.
he
T
xperience
E
LAUNCH
DESIGN
REFINE
DISCOVER
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Apply & Connect
LAUNCH
DISCOVER
REFINE
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
Apply & Connect
LAUNCH
DISCOVER
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
04
03
02
01
Bring It to Life
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
Apply & Connect
LAUNCH
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.
Confidently Go Live
Bring It to Life
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
Apply & Connect
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
LAUNCH
DESIGN
DISCOVER
Bring It to Life
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.
REFINE
LAUNCH
DESIGN
After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.
Confidently Go Live
DESIGN
DISCOVER
REFINE
After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.
Confidently Go Live
04
03
02
01
04
03
02
01
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Apply & Connect
04
03
01
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Apply & Connect
02
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
04
01
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Apply & Connect
02
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
03
Bring It to Life
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.
02
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
03
Bring It to Life
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.
01
Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.
Apply & Connect
04
After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.
Bring It to Life
04
03
01
02
Strategy & Direction
Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.
04
02
01
03
Bring It to Life
With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.
03
02
01
04
After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.
Confidently Go Live
After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.