A thoughtful blend of strategy branding

Showit websites crafted to help your business grow.

Mindful Design by Liz creates strategic branding and custom Showit websites for hospitality and service-based businesses. From boutique hotels and cafés to wellness brands and creative entrepreneurs, every website is thoughtfully designed to attract your ideal clients and turn more visitors into inquiries.

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Thoughtfully Designing Websites for Hospitality and Service-Based Businesses

Meet Liz

the Designer

thoughtful design starts with understanding your story.

Hi, I'm Liz, the designer behind Mindful Design by Liz, a boutique branding and Showit website design studio based in Massachusetts. I partner with hospitality and service-based businesses to create strategic brands and thoughtfully designed websites that reflect the experience they provide. Whether you're a boutique hotel, café, wellness brand, or service provider, I believe your website should do more than look beautiful, it should build trust, tell your story, and inspire visitors to take the next step.

Every project begins with intention. By blending thoughtful strategy, refined design, and a seamless user experience, I create websites that feel as welcoming and memorable as the businesses behind them. My goal is to design an online presence that not only captures your brand beautifully but also works hard for your business—helping you attract your ideal clients, increase inquiries, and grow with confidence.

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The Nantucket Dog Nanny is a premium pet care brand that needed a custom Showit website and brand identity to build trust with local dog owners. Inspired by Nantucket’s coastal charm, the visual identity balances warmth and professionalism, creating a welcoming online presence that helps clients feel confident leaving their dogs in trusted hands. Explore the branding below to see how the identity was developed.



the nantucket dog nanny
brand identity + website 

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The nantucket Dog nanny brand identity 

"My bookings have increased and I was even able to increase my prices now that my website reflects the professionalism I offer..."
★★★★★


— Eliza Martinez
The Nantucket Dog Nanny
Nantucket, MA

THE full pour + branding

Industry
Boutique Pet Care

Services
Brand Identity
Showit Website

Timeline
1 Week

Style Notes
Warm • Coastal • Trustworthy

Elevated Cleaning
brand identity + website 

Elevated Cleaning is a commercial cleaning company that needed a professional brand and custom website to establish trust from the ground up. The project included brand development, logo refinement, and a strategic online presence designed to position the company as a reliable partner for businesses across Boston and the South Shore. Explore the branding below to see how the identity came together.




"She really took the time to listen to exactly what we wanted and understood our vision from the beginning."
★★★★★



THE full pour + Branding 

Industry
commercial cleaning 

Services
Brand Identity
Showit Website

Timeline
1 Week

Style Notes
proffesional • Trustworthy

— Kali Kouts
Elevated Cleaning
Boston, MA

Explore All Services

Choose Your Blend

Brand Blend

Brand Identity + Website

A complete brand and website experience designed to create a cohesive visual identity and a strategic online presence that grows with your business.

investment from $6,000
Launch timeline: 2-3 weeks

Explore the Experience

full pour 

Custom Showit Website

A fully custom Showit website thoughtfully designed around your established brand, business goals, and customer journey to create an online experience that's uniquely yours.

investment from $3,500
launch timeline: 1 week

Explore the Experience

matcha build 

Semi-Custom Showit Website

A streamlined Showit website experience built using my signature framework, combining efficiency with intentional design for businesses ready to launch beautifully.

investment from $2,000
timeline: 1 day

Explore the Experience

Perfect for businesses with an established brand looking for a strategic website on a faster timeline.

Perfect for businesses with an established brand that are ready for a completely custom website.

Perfect for businesses starting from scratch or ready for a complete transformation.

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xperience

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Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.

DISCOVER

LAUNCH

Apply & Connect

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Strategy & Direction

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xperience

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Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.

LAUNCH

Apply & Connect

Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.

Strategy & Direction

Bring It to Life

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xperience

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Every project begins with a thoughtful application designed to help me understand your business, goals, and vision. From there, I'll determine if we're the right fit and recommend the experience that's best suited to your needs.

Apply & Connect

Together we'll refine your vision, establish a clear creative direction, and map out a strategic plan before design begins.

Strategy & Direction

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With a strong foundation in place, I'll thoughtfully design your brand and website with intention, balancing beautiful visuals with a seamless user experience.

Bring It to Life

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Confidently Go Live

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xperience

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Confidently Go Live

After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.

REFINE

DISCOVER

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Confidently Go Live

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xperience

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Confidently Go Live

After final refinements and testing, we'll launch your website with confidence. You'll receive the resources and guidance you need to manage your new online home.

Confidently Go Live

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xperience

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 "We couldn’t be happier with the result and would highly recommend her to anyone looking for a talented and attentive web designer."

"Liz did a great job helping me create a brand identity and working with her gave me direction. She is knowledgeable and resourceful and has an eye for what actually looks good. I couldn’t be happier!"

"I wish I could give more than 5 stars. My business went from side hustle to legit and trustworthy as soon as we launched. The process was fun because Liz prompted me to dig into what I want my brand to convey to my clients. YOU NEED A WEBSITE FROM LIZ NOW! "

KIND WORDS

— Eliza Martinez
The Nantucket Dog Nanny
Nantucket, MA

— Kali Kouts
Elevated Cleaning
Boston, MA

— Cara Spence
Coastal Collective Co
Nantucket, MA

LET'S ANSWER  A FEW QUESTIONS

Not necessarily. The Brand Blend includes both brand identity and a custom website. Branding enhancements can also be added to The Full Pour or Matcha Build if your current identity needs additional support. During the discovery process, I’ll recommend the experience that best fits your business.

I specialize in hospitality and service-based businesses, including boutique hotels, cafés, restaurants, wellness brands, photographers, florists, interior designers, and other experience-driven businesses. If you value thoughtful design and memorable customer experiences, we’ll likely be a great fit.

Timelines depend on the experience you choose. The Matcha Build is completed in one focused design day, while custom website and branding projects typically take between one and three weeks. Your timeline will be clearly outlined before your project begins.

Absolutely. Every website is built in Showit, making it easy to update text, images, and content without touching code. You’ll also receive personalized training and helpful resources so you can confidently manage your website after launch.

Yes. Flexible payment plans are available for custom projects. Your proposal will include a clear payment schedule so you know exactly what to expect before your project begins.

Everything begins with a thoughtful project application. Once I review your business, goals, and timeline, I’ll recommend the experience that best supports your needs. If we’re the right fit, you’ll receive a proposal and the next steps to reserve your project.

While I’m based in Massachusetts, I work with hospitality and service-based businesses across the United States and beyond. My process is designed to make remote collaboration feel simple, seamless, and personal.

A glimpse into the industries I love designing for.

Apply to Work TogetherNot Sure What You Need

Let’s create a brand and website that feels as thoughtful as the experience you provide.

Whether you’re starting from scratch or improving what you already have, choose the quiz that best fits your business right now.

Where are you in your website journey?

I already have a websiteI'm starting from scratch